Contrary to popular belief, this economy and the digital transition have actually motivated more people to subscribe to pay TV. You often hear those in the "future is now" camp say that people are looking for ways to save money and so they're looking to free internet TV alternatives and over-the-air TV, but it just isn't true. Our first indication of this was a few weeks ago when Nielsen released a study that showed that about 25 percent of those who relied on antennas for TV, just switched to cable or satellite instead of getting a free converter box; and now the NPD group is reporting that the monthly per-capita spending on entertainment subscriptions is now up to $115 a month. At this point the internet video movement isn't looking that disruptive after all, but with all the technology out there, we just have to believe that something is going to disrupt the existing archaic model.

Ready for yet another way to watch TV? Sezmi has just gone on the air in Los Angeles, offering its unique blend of premium OTA and internet delivered video to a few limited trial users. $5 a month brings whatever local networks you can pull in, basic IPTV (YouTube, OnNetworks, podcasts) and internet VOD (CinemaNow) access, while throwing an Andrew Jackson on top of that adds "more than 100 cable TV networks," delivered via antenna. According to the L.A. Times that doesn't include any channels from the Disney or Fox family like ESPN, regional sports networks or premium movie channels, but if those are already stations you're avoiding, it's a cheaper option than most cable TV plans. Other than the allure of sticking it to the current distribution model, the 1TB DVR package includes a rather unique UI to aggregate and even seek out new shows for you from those varied sources, while maintaining individual profiles for different users. The three month trial has just the right price -- free -- so even with little info on how much high definition Sezmi's network can handle or what areas or channels will be added next, it's at least worth a look.

[Via Zatz Not Funny]

Forget Torino and its quality issues, the 2010 Winter Olympics in Vancouver promises to be a different event, and this time it is coming home shot 100% natively in HD. Watching on TV, viewers can expect a slew of coverage across NBC's networks, plus a continuously updated HD VOD package of the day's highlights, and interactive TV features to pull up medal counts, athlete bios and Team USA reports. Checking in online? NBC is back with a new iteration of Microsoft's Silverlight streaming, promising even more HD footage, with the ability to fast forward and rewind streams, plus save clips to your computer. Behind the online efforts are the encoding skills of iStreamPlanet providing 23 different video feeds, with Akamai's new HD distribution network distributing the adaptive bitrate streams directly to your PC. Remember when we were just happy to get 5.1 surround?

Read - Akamai and iStreamPlanet to Power Live and on-Demand Video for NBC's Coverage of the 2010 Vancouver Olympic Games

We really love us some free over-the-air HD, in fact even when we do subscribe to cable or satellite, we still prefer to use an antenna for the locals because the picture quality tends to be better. At the same time we understand that antennas aren't for everyone, but we still continue to help everyone else find the best antenna for their location. This latest site is really little more than a cool Google Maps mashup like others we have seen before, but from an online antenna retailer. We really liked how it automatically determined our location -- somehow -- and it makes it easy to see where the towers are in your area. What we didn't like was that it suggested a rotator, which is just silly in the days of DVRs -- seriously, like a DVR would be able to turn the antenna to record your favorite show? Just for starters we don't even use a rotator and get every station without issue, but even if we did need one, we'd recommend you go with two antennas and a Jointenna instead. Yeah, it costs a little more, but works perfectly with DVRs, even when they have the ability to record from more than one channel at a time.

You know who's missing from the Digital Entertainment Content Ecosystem (or DECE) consortium? A group bent on redefining the way we buy, access, and play digital content with a membership roster that includes Best Buy, Cisco, Comcast, Fox, HP, Intel, Lions Gate, Microsoft, NBC Universal, Paramount Pictures, Philips, Sony, Toshiba, VeriSign, and Warner Bros? Right, Apple and Disney, the latter landing a lengthy piece in the Wall Street Journal describing Disney's own distributed content ownership scheme that goes by the code-name, "Keychest;" a DRM solution that instantly provides access to content on any participating service (digital download store, mobile-phone provider, or on-demand cable for example) when a purchase is made. Keychest does this though a system of unique keys that are issued when a movie is purchased. The keys are then stored in a central repository (aka, chest) that participants would query. In this scenario, the movies would reside with each delivery company on their respective systems -- movies would not be downloaded. On the bright side, if a content provider went out of business you would still have access to your films elsewhere. The proposed solution would work with Blu-ray disc purchases too, since BD players are internet-enabled by design -- DVD keys would have to be manually typed in by the user. So in effect, you'd now be paying once for ownership rights to the film, not to the physical media. If it sounds similar to DECE it is, but Disney claims that its approach is more streamlined and you know, better.

Disney has been quietly courting other movie studios with Keychest and intends to go public with its technology next month. Of course, with Steve Jobs listed as Disney's largest stockholder and the rumored Apple tablet being a media-redefining device that will single-handedly save newspapers while ridding the world of hunger and ignorance, well, you can see where the speculation is headed.

[Thanks, Demopublican]

Well freaking finally. The Advanced Television System Committee just approved the Mobile DTV standard, meaning we're finally about to see for-real mobile television in the US. LG and Samsung have already made gear for the new standard, and the tech will be demoed later today before a rollout... sometime. Still, it's heartening news to hear that it's finally ready -- over 800 stations are signed up to broadcast the new signal, which makes use of existing 6MHz airwaves to do everything from straight TV to video-on-demand and targeted advertising. Cool, so now we're what, just a billion years behind DVB adoption?

Everyone knows the holy grail of video today is 1080p60, but not many realize there is almost no 1080p60 to be found. Almost all Blu-ray Discs are 1080p at 24fps or maybe 1080p at 30 and most broadcast TV is 1080i60, which when properly de-interlaced is equivalent to 1080p30. What most don't know is why not, and the reason probably isn't what you think. Most would say it is the bandwidth, there simply isn't enough of it for 1080i, how could you possible do 1080p? But that isn't really the case and the new Motorola SE-6000 Multi-Encoder proves why (SE-5100 pictured above). This new piece of gear -- that you need to start praying your favorite channel buys -- can actually enable a broadcaster to send out honestest to goodness 1080p using the same number of bits as 1080i60 by using H.264 instead of MPEG-2. So in other words, assuming all the equipment in between this new guy and your TV or set-top can handle it, it is technologically possible for us to get true 1080p60 at home. We can dream, right?

We've always been big fans of Antennas Direct, in fact our love even goes back before we wrote our still popular how to get free OTA HD where we showed you how to use a couple of the site's antennas to maximize our HD reception. But maybe you aren't living somewhere that you have the luxury of mounting an outside antenna, and your significant other isn't down with those ugly things. If you fit the picture we just painted then the new ClearStream Micron is just what you've been waiting for. The UHF only antenna has a range of 25 miles and is only 9 by 11 inches square and a mere 15 mm thick. Obviously we can't vouch for the capabilities of this antenna ourselves, but we can for Antennas Direct and at a price of $50 it is probably worth your time if you are in the need for an indoor antenna.

We don't even know where to start with this one, but apparent Microsoft UK's Ashley Highfield, managing director of consumer and online, seems to think that the TV industry has about "two to three years to adapt or face its iTunes moment." There is no doubt that the content industry is changing faster than ever, but this type of monumental shift in advertising revenue from traditional broadcast TV to digital distribution in only two years just seems crazy to us -- this is especially true when you think about how complex the video industry is with all its windows and regions. Sure the DVR and network streaming services like Netflix Watch Now and Hulu are making waves, but we figure we have at least another five years of crapy reality TV before Hollywood gives up its grip on the tried and true model. Who knows, maybe his comments only apply to the UK, we suppose anything could happen in a country that taxes TVs.


[Via Electronista]

Warranted or not, there has always been a stigma against UHF stations -- greatest Weird Al Yankovic movie ever -- so maybe that had something to do with many broadcasters electing to move back to their original frequency assignment after the digital transition. Whatever the reason, some broadcasters quickly realized the advantages of UHF over VHF when it comes to ATSC and have petitioned the FCC to move back. This is good news for everyone having problems pulling in those signals, but it really makes us wonder why the FCC didn't just standardize on UHF when it had the chance. At any rate, the moral of the story is that if you're having problems receiving your favorite VHF stations after the transition, don't hesitate to be vocal about it; because who knows, maybe they'll actually listen and move to UHF as well. The cool part is that moving frequencies is a pretty painless process thanks to virtual channel numbers -- unless of course you're using Windows Media Center.

With the Custom Electronic Design & Installation show in Atlanta only a month away, we thought it'd be fun to try and predict the future by laying out our expectations for Windows Media Center. The way we see it, CEDIA is the perfect launching pad for Windows 7 Media Center. For starters it is just over a month before the official release of the OS, but more so because Microsoft has used the venue in the past to announce new Media Center features. We really believe that this is going to be the year that Redmond brings everything together, so if you're the type who doesn't think it'll ever happen, then click through to find out why we think you're wrong.

Welcome to the party friends! Not sure why it took you so long to realize that DVRs were going to break your model, but we're glad you finally made it. Both News Corp. COO Chase Carey and NBC Universal chief Jeff Zucker have recently voiced their concerns about broadcast TV as we know it. The good news boys is that now that you have your head out of the sand, you can start looking at new ways to use technology to reach your real customers -- as opposed to selling content via a middle man. We don't see broadcast TV going away though, in fact we think we will actually see more live events make their way back to broadcast TV -- since live events are relatively DVR proof -- while at the same time, scripted content will find a new home. So do us a favor and start offering subscriptions directly to us and we'll help turn the cable companies into bit providers before they know what hit 'em.

With the analog shutoff safely in the rear view mirror, CEA (Consumer Electronics Association) president Gary Shapiro took some time to talk about the move to our new digital airwaves (and also looked ahead to our 3D futures). All in all, some pretty interesting reading, but he makes a great point in chiding the broadcast industry -- by waiting until the last minute to get onboard the HD bandwagon, broadcasters missed out on what could have been positive market differentiation for their services versus cable and satellite. All's well that ends well, though, and we're just gad the plug got pulled on analog (with few casualties to boot), and we'd like the CEA president should know we celebrated the move.

[Via DailyWireless, image courtesy CEA]

According to Nielsen's surveys, only 1.1% of U.S. households still aren't able to receive TV signals since the digital TV switch June 12. That's 1.3 million homes that have made the necessary changes since analog said goodbye, with 229,000 doing so just in the last couple of weeks. If you're reading this and somehow still aren't ready, don't forget to pick up a coupon now. Need all the dirty details? Click over for the full PDF report.